The world-renowned Sheraton Hotels & Resorts is the second oldest and largest hotel brand of Starwood Hotels & Resorts group . The Starwood Hotels & Resorts is a hospitality group that operates, manages and franchises luxurious properties under its eight brands. These eight brands are- Sheraton, St. Regis, Four Points by Sheraton, Le Méridien, W Hotels, Westin and The Luxury Collection.
History - Sheraton Hotels & Resorts was established when the two entrepreneurs- Robert Moore and Ernest Henderson bought the Stonehaven Hotel in Springfield, Massachusetts. They acquired three more properties in Boston and extended their operations in Maine and Florida within two years. By ten years, the Sheraton Hotels & Resorts became a brand name. It gained so much popularity that it became the first chain of hotels to be listed on the Stock Exchange of New York.
From 1949, Sheraton Hotels & Resorts expanded its international markets after purchasing two chains of Canadian Hotels. The first international hotel of the Sheraton Group was set up in Kuwait and was called ITT Sheraton. In the 1960s the first Sheraton properties were established in the Middle East and Latin America. In 1985, the Sheraton Hotels & Resorts became the first brand of hotels to establish it in the People's Republic of China. Finally the Sheraton Hotels & Resorts were acquired by Starwood Hotels & Resorts Worldwide, Inc in 1998.
Currently the Sheraton Hotels & Resorts are widespread in the enthralling destinations like Australia, Argentina, Israel, Egypt, Mexico, Italy, Hawaii, Florida, Arizona, California, Fiji Islands and Tahiti.
The brand
Sheraton Hotels & Resorts sells itself with the catch phrase- “You don't just stay here. You belong.” Thus all their amenities and services are formulated to provide even the discerning guests maximum satisfaction and make them feel at home.
