Shiseido

Shiseido was found in 1872 by Yushin Fukuhara as the first western-style pharmacy in Japan. Shiseido is considered to be one of the oldest cosmetic companies of the world. Shiseido started to market its products in Taiwan, Singapore and Hong Kong in the year 1957. By 1971, Shiseido products were widely spread across the markets of America, Europe and New Zealand.

The principle aim of the company was to enhance the spiritual beauty of a person through harmony. In 1897, Shiseido shifted from pharmacy to cosmetics. One of the world's oldest skin softening lotion known as “Eudermine” was produced by the company. The Shiseido cosmetic brand was the first company to introduce skin or flesh toned face powders. Until then face powders were only available in white.

Shiseido beauty products can be categorized as Treatment, Makeup and Fragrance. The treatment products include:

•  Shiseido Men

•  Benefiance

•  The Skin Care

•  Pureness

•  High-Performance Care

•  White Lucent

•  Sun Care

•  Body Creator

•  Adenogen

All these products are set according to various skin types and deals with all kind of skin problems.

The makeup products introduced by Shiseido come in a huge range that perfectly matches all skin types of all skin tones. Shiseido offers a whole variety of makeup applicator brushes.

“Classic Zen” is a fragrance brand of Shiseido . Classic Zen Eau de Cologne, Classic Zen Eau de Cologne Pure Mist, Classic Zen Perfume and Classic Zen Eau de Parfum Pure Mist are some of the most popular fragrance introduced by Shiseido. The other famous fragrance line of Shiseido is known as “Relaxing Fragrance”. It includes body sprays, body lotions, bath tablets, creams and shower gels.

Today there are 25,000 stores of Shiseido all over the world and most of the renowned American and European department stores sell Shiseido products. Shiseido is recognized as a truly international company that is built on the art, science and philosophies of the East and West.