Wendy's introduces mobile app for customers
March 25 , 2014
Wendy's new program will allow customers to use their smartphones for payment. A similar plan was introduced by Burger King earlier this week but it looks like Wendy's has been testing this option over the past one year.
"If they want to come in and give us business, we want to allow them to pay the way they want to pay," chief marketing officer Craig Bahner said.
McDonald's has also acknowledged the importance of such a technique but is still in a testing phase with its first digital officer hired in October. Reports suggest that McDonald's isn't alone and Chipotle is experimenting with the option as well.