Starbucks begins digital tipping
March 13 , 2014
Starbucks has come up with another innovative idea: Starting March 19, customers using the iPhone app for Starbucks would be able to leave a tip at over 7,000 company-operated stores.
Customers couldn't leave digital tips up until now but considering that thousands of people carry their cell phones instead of cash, the idea makes sense. In fact, it was one of the most frequent suggestions from those on the company's idea site.
"As more and more customers are using their phones to pay, they have asked for a convenient and meaningful way," to tip, group president of Starbucks U.S. said.