Barnes & Noble launch new HD tablets
September 27 , 2012
Barnes & Noble unveiled its first high-definition tablets on Wednesday in a bid to stave off competition from Amazon, Apple and Google.
The move comes as the biggest U.S. bookstore chain faces decreasing sales of physical books.
Barnes & Noble introduced a $199 7-inch Nook HD tablet that will compete against similar, recently launched products by Google and Amazon this holiday season.
The company also unveiled a $269 9-inch Nook HD+ tablet, pitting against Apple’s iPad.
The chain launched its first Nook device, a basic e-reader in 2009. It has since gained around 30 percent of the U.S. e-books market, with Amazon as the leader with 60 percent.
Barnes & Noble's new devices hit U.S. stores in November.