Anti-shark fin soup campaign becomes popular in China
October 21 , 2013
Most Chinese people weren't aware of the environmental concerns that come with eating shark fin soup but the public awareness campaigns have helped change that.
The widespread campaigns are backed by public figures and the dish has finally been banned from official functions in both China and Hong Kong.
"People said it was impossible to change China, but the evidence we are not getting says consumption of shark fun soup in China is down by 50 percent to 70 percent in the last two years," a spokesman for group WildAid said. He mentioned that people in Asia care about wildlife and "consumption is based on ignorance rather than malice."
One of the ads stars former NBA star Yao Ming and says, "When the buying stops, the killing can too."
Celebrities as well as citizens have been posting photos on social media service Sina Weibo but the issue still hasn't been resolved; the annual death rate among dolphins is 15,000 and Peruvian shark fin sales to Asia are rising.