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Yahoo! and NBC Sports Group to merge sports content

  • Yahoo! and NBC Sports Group announced on Sunday they will merge and promote each others sports content on their websites as well as on television.

    The partnership will increase NBC's digital presence as well as boost its college and fantasy game coverage. Meanwhile, Yahoo! will be able to access NBC's video content, live sports coverage and television personalities.

    The two companies will maintain separate websites and independent newsrooms.

    It will work together on major sports news stories as well as events coverage both online and on the air.

    The alliance will include Yahoo! Sports, the Rivals Network, NBCSports.com, NBC Sports Regional Networks, Golf Channel.com, Rotoworld.com and Allisports.com. NBCSports.com will continue to provide sports content for NBCNews.com.