Twitter's Vine hit by Instagram video launch
July 1 , 2013
Twitter's Vine video-sharing service has been hit hard by a similar tool launched by Instagram last month.
According to analysts, the number of links to Vine videos dropped by nearly half a million a day after Instagram unveiled its video-sharing feature on June 20.
An extra 300,000 Instagram links were shared, according to figures by Topsy, a data analytics tool.
A week later, Topsy’s data showed there were 1,562,022 mentions of Instagram and 935,109 mentions of Vine. Its figures include retweets and links but not spam.
Twitter launched its video-sharing tool in January this year, enabling users to upload and share six-second long clips that play in a loop.
Instagram allows 15-second clips to be shared and includes filters that can be added to change the look of the video.