Samsung investigated over fake reviews
April 17 , 2013
Fair-trade officials in Taiwan have launched a probe into reports that Samsung paid people to post negative online reviews of rival HTC.
Authorities began investigating the claims after a local website published documents appearing to show Samsung had been hiring students to slate the phones made by Taiwan’s HTC.
Samsung, based in South Korea, said on Tuesday that the "unfortunate incident" went against the company's "fundamental principles".
Samsung Taiwan added it had not been told about the investigation but had posted a statement on its Facebook page saying it had "ceased all marketing activities that involve the posting of anonymous comments".
If found guilty of engaging in "false advertising", Samsung and its local agent could face fines of up to of $836,000.
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