FTC Expands Online Privacy Laws For Children

  • The US Federal Trade Commission, FTC said it would change rules governing children's online privacy and broaden their purview to include smartphones and apps. The regulators believe that the Children's Online Privacy Protection Act of 1998, popularly referred to as the Coppa must necessarily cover newer segments such as social networks and smartphone apps since their use among children is on the rise. Many have voiced the opinion that despite such broadening, the FTC has shirked proposals that could hold Facebook, Twitter, Apple and such companies liable for violations. According to the regulation updates, ads placed by advertising networks will have to comply with Coppa guidelines if a website or app that targets kids is used to collect information. The updated regulations are likely to come into effect on effect July 1, 2013.

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