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Facebook gets tough on fake "Likes"

  • Facebook is cracking down on fake "Likes" caused by spammers, malware and black marketeers as the social network aims to boost its credibility as an advertising platform.

    Facebook said the number of Likes, or endorsements by users, on corporate pages is likely to drop by less than 1 percent.

    "Newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes," Facebook said in a post on its official blog.

    Companies often seek to raise their profile on Facebook by purchasing thousands of Likes at a time, a practice that is banned by the world’s biggest online social networking site, which boasts 955 million users.

    Many of the endorsements come from fake Facebook accounts rather than genuine users.