Amazon to set up London hub

  • Web retail giant Amazon is to open a new creative center in London.

    The center will focus on producing the "next generation of TV and film services" as well as developing interactive services for platforms such as games consoles and smartphones.

    Amazon spokeswoman Paula Byrne said: "London is a hotbed of tech talent and testament to that fact is Amazon choosing the capital as the location for the new global digital media development center."

    Teams working at Amazon-owned companies Pushbutton and Lovefilm will also be based at the central London site, which is set to open in the next coming months.