Rolex to become official Formula One timekeeper

  • Rolex is set to become Formula One's official timekeeper and timepiece from next season after agreeing a global partnership, the Swiss luxury watch brand announced on Wednesday.

    "This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about," F1 boss Bernie Ecclestone said in a statement.

    As part of the deal, the Rolex logo will be placed around grand prix circuits and at certain corners during races.

    South Korean electronics group LG, who signed a five-year deal in 2008, have had their branding on timekeeping systems in recent seasons.