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Fashion designer Lily Pulitzer dies aged 81

  • Fashion designer Lilly Pulitzer died on Sunday in Palm Beach, Florida, at the age of 81.

    Pulitzer was renowned for her bright printed shift dresses that were popular with socialites.

    "Early this morning, Lilly Pulitzer Rousseau passed away peacefully in Palm Beach, surrounded by family and loved ones," her company, named Lilly Pulitzer, said in a statement posted on Facebook.

    "Lilly was a true original who has brought together generations through her bright and happy mark on the world," the statement continued.

    It did not disclose the cause of her death.

    Pulitzer's designs were inspired by her time spent running a juice stand in Florida when she had a sleeveless dress made from vibrant printed cotton to hide the juice stains, according to the company website.

    She eloped at the age of 21 with publishing heir Peter Pulitzer and moved to Palm Beach from New York City. The couple later divorced.

    Her classic shift dress gained international recognition when first lady Jacqueline Kennedy was photographed wearing one of her designs on vacation.

    Her company went bankrupt in 1984 but was relaunched in 1992.

    She and Pulitzer had three children. Her second husband was hotelier Enrique Rousseau who passed away in 1993.

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