Yahoo buys BrightRoll for $640m

  • Yahoo has bought BrightRoll, a digital video ad service, for $640 million. This would help Yahoo grow its video ad platform, the internet giant reportedly said.

    BrightRoll’s net revenue this year is likely to cross $100 million, according to estimates.

    The San Francisco start-up helps in the buying and selling of video advertisements on websites and devices.

    Yahoo CEO Marissa Mayer said BrightRoll would fit in very well with Yahoo’s own video ad model.  


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