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Yahoo buys BrightRoll for $640m

  • Yahoo has bought BrightRoll, a digital video ad service, for $640 million. This would help Yahoo grow its video ad platform, the internet giant reportedly said.

    BrightRoll’s net revenue this year is likely to cross $100 million, according to estimates.

    The San Francisco start-up helps in the buying and selling of video advertisements on websites and devices.

    Yahoo CEO Marissa Mayer said BrightRoll would fit in very well with Yahoo’s own video ad model.  

     

    Tagged as: Yahoo, BrightRoll, digital video ad service, CEO Marissa Mayer, business news