Starbucks to open in Colombia
August 28 , 2013
Starbucks has been exporting coffee beans from Colombia since 42 years and is now planning on selling the product in the country from next year onwards.
The coffee chain is expected to open in Bogota with the intention of running 50 stores in the country.
The company said it has had great success in Latin America. "It's well overdue for us to open up in Colombia," CEO Howard Schultz said.
Starbucks said it will have slightly higher prices than the Colombian chain, which is owned by farmers. The company is also working with USAID and contributing $3M in order to help the coffee farmers in the country.
Even though, Starbucks is found nearly everywhere, it is still not the No. 1 coffee brand in the United States.