Malls to attract holiday shoppers with freebies
November 19 , 2013
Holiday shopping has become competitive and local malls have begun to offer various services such as free valet parking and free coffee in order to attract customers.
Director of Platt Retail Institute mentioned that each shopping mall is going to have to "distinguish its position as a destination."
Mall of America located in Bloomington, Minn. will also offer seasonal lure on certain weekdays starting Nov. 18 until Dec. 24.
"Most people make three trips to the mall over the holiday season," the executive vice president of business development said. "When someone has the potential to come to your mall three times, you incentivize them to do so." She said she hopes valet attendants, who park for free, get tipped for "it is the holiday season."