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Levi's CEO said not to wash jeans

  • If you wash your jeans more than once a year, you may be doing it wrong. The CEO of Levi's said at a conference that he hasn't washed his pair of jeans in a year. "I have yet to get a skin disease," he said. 

    The company promoted the idea to get consumers to cut down on the use of water. Levi's also plans on starting a line of company known as "Waterless" that professes the same idea. 

    Reports suggest that a high number of people believe in it and researchers have already declared a pair of jeans to be clean after it wasn't washed for 15 months. 

    Tagged as: levi jeans, unwashed jeans, jeans, money news, business news