Levi's CEO said not to wash jeans
May 22 , 2014
If you wash your jeans more than once a year, you may be doing it wrong. The CEO of Levi's said at a conference that he hasn't washed his pair of jeans in a year. "I have yet to get a skin disease," he said.
The company promoted the idea to get consumers to cut down on the use of water. Levi's also plans on starting a line of company known as "Waterless" that professes the same idea.
Reports suggest that a high number of people believe in it and researchers have already declared a pair of jeans to be clean after it wasn't washed for 15 months.