iPod sales go down this holiday season
January 29 , 2014
Apple sold $6M iPods this holiday season, which is a substantial decline by 52 percent as compared to the year before.
Sean Hollister at the Verge notes that the company's self "cannibalization" may be to blame for the decline in sales.
"Every one of those 51M iPhones can take the place of an iPod," he writes. However, the reason for this decline could also be the fact that Apple didn't release any new models this year.
Irrespective of what the reason might be, "sales have declined tie and time again" since 2009. Hollister notes that the future of this device isn't certain and there's a chance that Apple brings it back just the way it revived the Mac Pro.