Insurer saves $1.5M by skipping Super Bowl ad
February 4 , 2014
Online insurance firm Esurance didn't spend its money on a Super Bowl ad but bought its first one after the game instead.
The company is now getting attention since it plans on giving away the saved $1.5M to one lucky user on Twitter. Those interested only have to post a tweet along with the tag #EsuranceSave30 no more than 36 hours after the game.
E! reports that the lucky winner will be announced on Jimmy Kimmel Live on Wednesday, noting that this is the largest amount of money to have ever been given away on social media.