Chick-fil-A wannabe opened by KFC owner
April 8 , 2014
Yum Brands, which is the owner of KFC is reportedly testing a store located in Texas that's in direct competition with Chick-fil-A.
Super Chix offers phosphate-free chicken sandwiches and several toppings such as jalapenos and signature sauces. The store only opened this month and is not acknowledging its relationship to KFC.
An analyst said Yum most likely wants to start something without "perceptions of all existing brands," irrespective of whether or not they are positive. The move comes as KFC lost its No. 1 position to Chick-fil-A in 2012.