Butterball Turkey Help Line to introduce male operators
September 17 , 2013
You might get a male voice on a line if you call Butterball's Turkey Talk Line for cooking advice this year. The company, which is now 32 years old, is using help from both women as well as men during the holidays and is also seeking its first male talk line spokesman. It has been offering advice for decades to many people who get overwhelmed by the idea of cooking turkey for Thanksgiving Day.
Although it has been improving its services by launching apps and live chats on Facebook, the company has never hired men since it began operating in 1981.
Butterball mentioned that it never intended to exclude male hires but since it relied heavily on word-of-mouth for hiring, it ended up hiring only women. The company that has grown from six to around 60 operators said "it's the perfect time, because we have seen more and more men involved in Thanksgiving dinner."
When the company had just begun, only nine percent of the incoming calls were from men. Those have now increased to every one in four calls coming from a man.