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Australia approves cigarette plain packaging law

  • Australia's highest court has upheld a new law on mandatory packaging for cigarettes that will see the removal of brand colors and logos.

    The law now requires cigarettes to be sold in olive green packets emblazoned with graphic images warning of the dangers of smoking.

    Leading global tobacco manufacturers, including British American Tobacco and Philip Morris, had previously challenged the law.

    The new packaging rules will be implemented from December 1, 2012.

    Australia's laws are the first of its kind to be implemented in the world.

    Several other countries such as New Zealand, India, the UK and some states in the United States are considering following suit in a bid to reduce the number of smokers.