Arby's sets a Guinness record with long commercial
May 30 , 2014
Arby's is reportedly aired a 13-hour, 5 minute, 11-second-long commercial and setting a Guinness World Record at the same time. The chain created this long commercial to promote its Smokehouse Brisket Sandwich, which contains BBQ sauce, smokes gouda, and more.
The New York Times reports that filming it came with plenty of drama. It was aired on Saturday at 1pm till 2am on Sunday. The station, My9 in Duluth, Minn was chosen since "there were very few folks who could do this the right way" and the company was confident about working with My9.
The commercial will also be taken to YouTube.