2014 Football World Cup – Official Poster
The official poster for the 2014 Football World Cup Brazil was unveiled on 30th January 2013 at Rio de Janeiro. Designed by a Brazilian creative agency called Crama, the poster strongly depicts the football culture that Brazil inherits. The poster is promoted with the following catchphrase “An entire country at football’s service – Brazil and football: one shared identity”, justifying the true essence of the game in a country like Brazil.
It depicts two players going after the ball, the negative space forms the shape of Brazil. Furthermore, the bright yellow green and blue colors used in the poster depict the rich flora and fauna possessed by the country. The entire thing is made up of fluid patterns of trees, birds, animals, and the biodiversity. In short, the poster has everything that defines Brazil.
The face of Brazilian football over previous decade and the highest scorer in the history of the world cup, Ronaldo, who was also a member of the judging panel said, “It is important to convey the message of a country that is modern, innovative, sustainable, happy, united and, of course, passionate about football.” And that’s precisely the purpose this poster has served.
An official statement by the administrative body said that this particular design was selected ahead of two others by a high-profile judging panel.
“The poster is a great example of Brazil’s creative excellence. The winning entry will no doubt serve as a splendid visiting card for the 2014 World Cup” said Jerome Valcke, who was part of the panel, which also consisted of Brazilian Minister of Culture- Marta Suplicy; LOC President- Jose Maria Marin; Brazilian artist- Romero Britto, as well as LOC Board of Administration members – Ronaldo and Bebeto.
Earlier in October 2012, Brazilian-based creative agencies were invited to submit their designs of which the World Cup Football body and the LOC shortlisted the top three. The shortlisted designs were then put forward to the judging panel who were asked to score each design based on the following criteria, overall impression, the degree to which they conveyed the spirit of Brazil, how well they illustrated the connection between Brazil and the Football World Cup, their creativity/artistic design, and originality.