The Top 15 E-Commerce Markets in the World

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The Global retail e-commerce industry is growing at an impressive rate. An increasing population, rise in the purchasing power of the people, changing consumer trends, and strong economic growth are some of the factors that are driving the growth of the retail e-commerce industry around the world. The global retail e-commerce will witness a growth of 15 percent in 2017 and around 13 percent in 2018. It is estimated that by the year 2018, the global retail e-commerce would have crossed the $1.5 trillion mark.

The A.T Kearney’s 2015 Global Retail E-Commerce Index ranks the top countries in the field of e-commerce. The index, which is based on several variables, includes both the big markets as well as the small. The index not only rates a nation’s current market but also accesses its potential for growth.

The United States has topped the 2015 Global Retail E-Commerce Index with a global online market attractiveness score of 79.3. China and the United Kingdom were also huge retail e-commerce markets. Occupying the second and third rank, the two countries had a score of 77.8 and 74.4, respectively. With a global online market attractiveness score of 70.1, Japan took the fourth spot.

Germany, which occupied the fifth spot with a score of 66.6, is the second largest retail e-commerce market in Europe, just behind the United Kingdom. With a score of 59.3, the European nation of France stood at the sixth spot. South Korea, which was at the fifth rank in the 2013 index, fell to the seventh rank in the 2015 Global Retail E-Commerce Index. The nation had an online market attractiveness score of 58.9. The eight, ninth and tenth ranks went to Russia, Belgium and Australia, which had scores of 48.7, 45.6, and 43.6.

The other five countries/region among the top 15 e-commerce markets around the world were Denmark, Singapore, the Netherlands, Hong Kong and Canada. The online market attractiveness scores in these nations ranged from 41.4 to 43.1.

The table below gives information on what is the global online market attractiveness score of each nation.

Country/region Online Market Attractiveness Score, 2015
United States 79.3
China 77.8
United Kingdom 74.4
Japan 70.1
Germany 66.6
France 59.3
South Korea 58.9
Russia 48.7
Belgium 45.6
Australia 43.6
Canada 43.1
Hong Kong 42.2
Netherlands 41.8
Singapore 41.5
Denmark 41.4


(Data sourced from AT Kearney)

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