Everyone who is involved with websites and portals business talks about Comscore and Google Analytics and that also in a hush-hush manner. At Mapsofworld, we decided that we would always ensure that independent tools capture as much of Mapsofworld.com as is possible in an open environment. We have always allowed our real data to travel to anyone who steps out to find the same, regardless of the purpose it maybe needed for. There are a few websites which, independently or with publishers coordination, share with public an amazing array of websites’ actual numbers. Numbers which tell the world which geography or which vertical gets what kind of traffic from where and for how long.
We had always used Alexa.com and looked at what this business, owned by Amazon,was talking about us. Yes, it is widely believed that Alexa can be tutored and many businesses do manipulate Alexa to show them in good light, but not we. We are very clear that creating illusions for us would devolve our resolve to succeed in true sense of the word. So, we just allow Alexa to carry us the way it so wishes.
In 2007, Quantcast dot com started. We were amongst the first ones to embed their code to our website, and as Quantcast evolved so did the quality of our data in public space. World started knowing us better and people started quoting our Quantcast figures and discussing them. Some were surprised and some were amused by our credulity and/or naiveness about this whole matter.
Quantcast, over a last couple of years has seen growth challenges. Many large publishers and platforms have indeed quit Quantcast, thus making it less representative. This change, however, doesn’t reflect in your almost accurate number available to all your stakeholders. This is a good number to have and very reliable. I personally trust this number and do visit Mapsofworld’s Quantcast Data at least once every 24 hours.
Little over a year ago, I was introduced to SimilarWeb by a business associate who made me aware about the transparency and strength of this platform. Since then, this is my first platform for assessing any website quickly and authoritatively. Like Quantcast, SimilarWeb is also on a path to an ever-changing ever-evolving platform. It is quite dynamic and real. We have opted for a participative route where all stakeholders of Mapsofworld.com can actually get to know the health and influence of the website on a monthly basis. We have given access to SimilarWeb and it measures both our mobile and desktop data. Here is all about us on SimilarWeb. It does give us lot of pride in seeing our ranking up there at 27-28 for mapping sites. It tells us where we are and also shows us where we need to go.
If you are aware of any other reliable and open platforms that display a high degree of accuracy, please share with us.