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In the biggest online sale ever in a single day, Alibaba Group Holding Ltd. reported more than $9 billion in sales on November 11, 2014. This illustrates the growing buying power of the Chinese consumers along with the prowess of E-commerce giant in the online space.

The sale surged past earlier record set in 2013 to 57.1 billion yuan. One of the reasons behind boosted sales was the pre-advertisements of the discounted prices of the products by the merchants. The shopping day—24 hours “Singles Day” online shopping festival hosted by Alibaba—was similar to Black Friday in the US, where retailers offer promotional sales. This was the sixth year when this sale was hosted, which begins at the midnight of November 11 and generally takes place on branded products website.

According to sources, approximately 278 million orders were placed in the 24-hour event. The executive vice chairman of the Alibaba group, Joe Tsai, told reporters, “The key thing you are seeing is the unleashing of the consumption power of the Chinese consumers”.

Online shoppers literally jostled in the online space to get the bigger pie of the bigger day, by going in for products of all kinds, including desk lamps, detergents, cars, etc. Both Chinese and international shoppers made most of the day, snapping deep discounted products online.

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