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2016 Presidential Election

US Election Updates - November 2, 2012

Ad spending closes in on $1 billion

As Election Day approaches, ad spending is closing in on the $1 billion mark.

Both President Barack Obama and Republican challenger Mitt Romney’s campaigns and outside groups have spent a combined total of $968 million, according to NBC News/SMG Delta.

Just this week, a staggering $143 million has been spent with more ads already booked for the final days of campaigning ahead of the November 6 election.

Team Romney, including the campaign and groups supporting the Republican challenger, outspent the Obama camp $96.4 million to $46.2 million this week.

However, despite the spending advantage, both camps are running about the same number of ads.

Overall, the Romney camp has outspent Team Obama $573.2 million to $394.4 million in this election.

Unsurprisingly, the majority of the money has been spent in the battleground states of Ohio (Romney $18.5 million/Obama $11.4 million), Florida (Romney $13.7 million/Obama $8.4 million), Virginia (Romney $13.4 million/Obama $6.3 million), Pennsylvania (Romney $10.8 million/Obama $2.9 million), Wisconsin (Romney $7.8 million/Obama $3 million), Iowa (Romney $6.7 million/Obama $3 million), Colorado (Romney $5.5 million/Obama $3.3 million), Nevada (Romney $5.6 million/Obama $2.9 million), New Hampshire (Romney $4.7 million/Obama $2.3 million) and North Carolina (Romney $1.9 million/Obama $1.4 million).