Rhode Island based Hasbro Splurges US$4 Billion on Peppa Pig

  • As per recent news updates, Hasbro Inc headquartered at Rhode Island has decided to purchase Entertainment One Ltd in cash for US$4 billion. Additionally, this step is taken by Hasbro Inc in order to expand its business in preschool and lucrative infant market by getting control over popular TV series such as PJ Masks and Peppa Pig. Meanwhile, this deal for an independent studio will prove to be fruitful, as it will give huge content media push to the toy maker of Power Rangers and Nerf. Last year, Hasbro Inc spent around US$520 million on children's entertainment by merchandising franchises, which include favorite TV show among children called Power Rangers. Not only this, Hasbro has additionally linked up with Walt Disney and Paramount Pictures, leading to growth in 'Avengers' toys by Marvel.

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