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YouTube better platform for brands' videos: Study

  • Video sharing site YouTube seems to provide a better platform to the brands in the online video realm than rival sites in terms of enhancing "recall value", a new study has found. Research from video content advertising firm Visible Measures found that brands enjoy a so-called "ripple" effect when they share a new video on YouTube that drives views of the brands' older videos -- something that does not happen when they share a new video on Facebook, Wall Street Journal reported. Source: IANS