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Yahoo to shut down seven products

  • Yahoo announced it is shutting down seven products, including its mobile app for Blackberry smartphones.

    The move, which Yahoo announced on its official company blog on Friday, comes as part of what the company has described as regular efforts to evaluate and review its product lineup.

    "The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today," wrote Jay Rossiter, Yahoo's executive vice president of Platforms.

    The announcement marks Yahoo's second shutdown of products since Marissa Mayer, a former Google executive, became CEO of the firm in July.

    At an investor conference last month, Mayer said Yahoo aimed to reduce the 60 to 75 disparate mobile apps it currently has to a more manageable 12 to 15 apps.

    Yahoo said its app for Blackberry smartphones would no longer be available for download or supported as of April 1.

    The other Yahoo products to be terminated include Yahoo App Search, Yahoo Sports IQ, Yahoo Clues, the Yahoo Message Boards website and the Yahoo Updates API.