Social media prepares for the World Cup
June 13 , 2014
Facebook, Instagram, and Twitter users will be able to follow the World Cup as it progresses, according to media reports. Reports suggest that about 40 percent of the Facebook users like soccer and the site is adding features to help them follow the World Cup that is expected to take place from June 12 to July 13 in Brazil.
USA Today notes that people will also get to keep track of their favorite players and teams using "Trending World Cup" section on Facebook.
"This is our first foray into this, especially for a big sporting event like this," head of consumer marketing at Facebook said. "We're going to see how this goes. If people enjoy the experience it's something we'd like to push on."