Sina Weibo to start charging users

  • Sina Weibo, China's biggest Twitter-like microblogging platform, is to start charging for premium features.

    For a monthly fee of $1.57, its 300 million users can add personalized pages, voice posts and better security.

    The move could help return the firm to profit after it posted a $13.7 million loss for its first quarter in May.

    Social media analysts believe Twitter is unlikely to follow suit.

    A spokeswoman for Twitter said the firm did not comment on other companies, reiterating that its business model would remain based on advertising.