Rdio offers musicians cash to sign users
October 3 , 2012
Rdio, a music streaming service launched by Skype co-founder Janus Friis, is offering recording artists $10 for every new subscriber they attract.
Snoop Lion, formerly Snoop Dogg, the Scissor Sisters, A- Trak, Chromeo and Brendan Benson are among the first artists to join the Rdio Artist Program.
The San Francisco-based company is forging partnerships with recording artists in a bid to compete against rivals such as Spotify.
Artists’ recommendations on Rdio will also appear on Twitter and Facebook, giving the service a wider reach.
“There is no art without artists,” Friis said in the statement. “We know a business that doesn’t reward its most important contributors is a business that has to change. The innovation of the Internet should not be a barrier to the success of music artists, it should allow them to be even more successful.”
Rdio, launched in August 2010, competes with London-based Spotify and Seattle-based Rhapsody International. It currently offers its services in the United States, Canada, Brazil, Germany, Australia, New Zealand, Spain, Portugal, Denmark, the UK, France, Sweden, Finland and Norway.
Rdio offers a limited free service and also sells monthly subscriptions. An unlimited computer-only plan is $4.99 while the plan for computers and mobile devices is $9.99.
The company also offers an unlimited $17.99 family plan with two accounts or $22.99 for three accounts.