MySpace to be revamped for fourth time
September 25 , 2012
Struggling social network MySpace has announced its fourth major revamp in a bid to regain members.
The site, which is now part-owned by singer Justin Timberlake, aims to shift its focus to music and offer better integration with Facebook and Twitter.
According to measurement firm comScore, the MySpace audience is 54 million, down from a peak of hundreds of millions in 2005.
A message on the website announced the redesign: "We're hard at work building the new MySpace, entirely from scratch."
"But we're staying true to our roots in one important way - empowering people to express themselves however they want," the message read.
It urged fans to join "our brand new community" and offered a sneak preview of the redesign.
Those interested in joining have been asked to leave an email contact and "expect an invite soon".
MySpace was sold to Rupert Murdoch's News Corp media empire in 2005 for $580 million.
Since then though, users along with advertisers have left the site for rival social sites such as Facebook and Twitter.
The site last underwent a major makeover in 2010, rebranding itself as a "social entertainment site".
However, the revamp was unsuccessful and in June 2011, News Corp sold it to online advertiser Specific Media.