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Mobile advertising boosts Facebook profits

  • Facebook reported a 38 percent rise in first quarter profits on Wednesday.

    The figure grew to $1.46 billion on the back of an increase in advertising revenue.

    Advertising revenue was up by 43 percent to $1.25 billion, out of which 30 percent came from mobile advertising.

    Net profit sat at $219 million compared to $205 million the previous year.

    The social networking giant added that its monthly active users were up 23 percent year-on-year to 1.11 billion.

    Out of that number, 751 million were mobile users, an annual increase of 54 percent.

    Tagged as: Facebook, Mobile advertising, Mobile, Facebook profits