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iBeacons Connect SXSW Festival-goers

  • The organizers of the South-by-Southwest (SXSW) interactive, film and music festival have distributed more than a thousand bluetooth-enabled iBeacons in Austin, Texas so that the attendees can have personal contacts with each other. The 10-day event which began on Friday serves 75,000 individuals; majority of whom will be carrying the Bluetooth-enabled smartphones. Whenever a user opts for beacon alert on the official app, he can get matched with other attendees who share same interest while being in each others range at selected places.