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Facebook launches Canvas to tap advertisers across the globe

  • Facebook, on Friday, launched its much-awaited mobile ad feature called ‘Canvas’, to attract the interest of advertisers from across the world. It is a full screen add-on which loads instantaneously and allows advertisers to better market their products with the use of audio, video, images, text and call-to-action buttons, turning the overall experience both immersive and engaging. Additionally, it does not require any use of software or codes to enable non-tech folks work on in it with equal ease. It will support both the Android and the iOS platforms.