Facebook enables U.S. users to pay to boost visibility of postings

  • Facebook is to enable users in the United States to pay a fee in an effort to boost the visibility of their postings on the social network.

    The promoted-posts-for-users feature, which was launched as a test on Wednesday to a limited number of its U.S. users, means that comments or photos shared by a Facebook member will be feature prominently in their friends' newsfeeds.

    The current test price in the United States is $7, according to a Facebook spokesman, though it is considering a variety of prices.

    The move is seen as the company's latest bid to look beyond traditional sources of revenue such as advertisers.

    Last week, Facebook unveiled a feature that allows U.S. users to buy and send real gifts. Initially available to a limited number of users in the United States, Facebook Gifts could see the company play a bigger role in e-commerce.

    Facebook's social networking service, which has 955 million users, will remain free.