Apple to buy transit-app maker Embark
August 23 , 2013
Apple has bought a third mapping company this year by snapping up Embark.
The tech giant confirmed the deal by saying it buys "smaller technology companies from time to time." Embark CEO hasn't commented yet.
Apple reportedly plans on building Embark's technology into its own software and replacing its features in Apple Maps.
This is the latest in the series of Apple's purchases. Only recently did the company purchase a local-navigation company called Hopstop, which has similar features to Embark.
CEO Tim Cook said Apple is always looking to buy a company every now and then. "We are always looking, and if anything, we will do more of that in the future."