Apple expected to launch iPad mini on October 23

  • Apple is to host an event on October 23 where it is expected to launch the iPad mini in a bid to take on cheaper devices offered by Amazon and Google.

    In recent months, industry analysts have predicted that Apple was planning a smaller, less expensive version of its popular iPad to rival other firms.

    Analysts say the move might hit its margins but prevent its competitors from dominating the market.

    A smaller iPad would directly compete with company Amazon's Kindle Fire HD tablet and Google's Nexus 7.

    The first Kindle Fire, launched last year, nabbed about a fifth of the U.S. tablet market.

    Apple’s October 23 event is schedules just days before Microsoft unveils Windows 8 and its new Surface tablet on October 26.