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Apple apologizes for Maps errors

  • Apple's chief executive has issued an apology following a slew of criticism caused by its switch to a new maps software.

    Tim Cook admitted that users had been frustrated by the move and maintained a pledge to improve the software.

    He suggested users download an alternative product from one of its rivals until the issue was resolved.

    A link to the letter appears on the firm's home page.

    In recent months, the company has issued several apologies. However, this one stands out as Cook himself wrote it.

    Other examples include a letter from the firm's former head of hardware engineering saying that pulling out of a green ratings scheme had been "a mistake"; a statement accepting that changes to its retail stores had been made by mistake; and emails to iCloud users apologizing for a disruption to their email service.