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Amazon to allow Kindle users to opt out of ads

  • Amazon has announced it will allow users of its new Kindle Fire tablets to pay an extra $15 to turn off advertisements that are built into the devices.

    The change in pricing policy comes after Amazon on Thursday unveiled larger Kindle Fire tablets, priced from $159 to $599.

    The new products are set to challenge Apple dominance of the tablet market with the iPad.

    During the launch, Amazon had said the tablets would include ads known as "special offers" that appear when screens are locked.

    However, the firm was criticized for not allowing buyers to pay to block the ads as it had done with previous tablets.