Sponsors must take action to fix NFL culture
February 17 , 2014
We are all aware that bullying inside the locker room could get ugly and something needs to be done about it. Juliet Macur of the New York Times mentioned that sponsors should lead the way since "television channels would get spooked, and the NFL would be forced to make systemic changes" if big companies such as Pepsi and Visa stop advertising.
Macur said the workplace rules at the NFL don't match "common standards" and these companies still continue to back the league. The big companies are condoning the actions of Richie Incognito with their cash and it's up to them to make a drastic change.