Manchester United signs sponsorship deal with Bwin

  • Manchester United has signed a three-year sponsorship deal with sports betting company Bwin for an undisclosed amount.

    Bwin will now be the club's "official online gaming and betting partner".

    Bwin is also the shirt sponsor of Real Madrid and a partner to Bayern Munich.

    The announcement comes after the UK premier league soccer club floated its shares on the New York Stock Exchange last week, raising $233 million less than originally anticipated.

    Around half of the $233 million raised from its flotation will go to paying off the club's debts, with the rest going to its owners.