London Paralympics scores record number of global TV deals
August 29 , 2012
The London 2012 Paralympic Games is to broadcast in more countries than any previous Paralympics after organizers signed a series of TV deals.
More than 100 countries are to screen the Games.
Unlike the Olympic rights, which are sold by the International Olympic Committee, London 2012 organizers, Locog, are directly responsible for the Paralympic rights.
The success of the London Olympics has sparked global interest including the United States, which has previously been accused of ignoring the games.
The UK’s Channel 4 is broadcasting 150 hours of live coverage and the Australian Broadcasting Corporation will show 100 hours.
NBC is planning four 60-minute highlight programs and one 90-minute roundup after the Games were over.