Veronica Mars film fundraiser reaches $2 million goal
March 15 , 2013
Fans of canceled TV show Veronica Mars helped raise $2 million in record time on Wednesday to fund a long-anticipated film version of the mystery series centered around a young, female private investigator.
Less than 24 hours after the campaign was launched, more than 31,000 people pledged amounts ranging from $1 to $10,000 on crowdsourcing site Kickstarter.com.
The series' creator Rob Thomas said he had agreed a deal with Hollywood studio Warner Bros. to make a movie based on the show if he was able to raise $2 million by April 12 through the campaign.
Veronica Mars, starring Kristen Bell, ran from 2004-2007 on U.S. television networks UPN and CW. The series told the story of a student who moonlights as a private investigator.
Bell has been signed on for the film version.
Kickstarter drives enable people to raise funds for projects within a certain time frame as long as they offer gifts in return for donations.
For the Veronica Mars movie project, a pledge of $10 or more saw supporters receive a copy of the film's shooting script. Those pledging $25 or more would receive a custom T-shirt as well as the script.
One donor pledged at $10,000 and is set to receive a speaking role in the film.