Reebok drops Rick Ross over controversial lyrics
April 12 , 2013
Sports goods retailer Reebok announced on Thursday that it had ended its relationship with rapper Rick Ross over a song featuring lyrics about drugging and raping a woman.
"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse," Reebok, a subsidiary of Germany company Adidas, said in a statement.
"At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross," it went on to say.
Ross had an endorsement deal with the company to promote its shoes in print and TV commercials.
The Miami-based rapper's song U.O.E.N.O, released in January, has caused uproar amongst politicians and women’s rights groups.
It contains the lines: "Put molly all in her champagne, she ain't even know it, I took her home and I enjoyed that, she ain't even know it." Molly is slang for the drug MDMA.
Ross has denied the lyrics condone rape, stating they have been misinterpreted.