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Rapper Snoop Dogg to launch reggae career as Snoop Lion

  • Rapper Snoop Dogg is set to take on the world of reggae under a new moniker.

    The rap star said in a statement that he was rechristened Snoop Lion by Rastafarian priests during a recent trip to Jamaica where he was filming for a documentary, Reincarnated.

    The film coincides with the rapper's upcoming reggae album of the same name.

    "I didn't want to be Snoop Dogg on a reggae track ... I wanted to bury Snoop Dogg and become Snoop Lion, but I didn't know that until I went to the temple and received the name Snoop Lion from the Nyabingi priest," the rapper said.

    The veteran rapper, whose real name is Calvin Broadus, Jr., has already taken to social media platforms to promote his latest single, La La La along with his upcoming album and documentary, which will premiere at the Toronto International Film Festival.